The idea of creating Ninon was born in Paris as an "ultimate fashion jewellery extravaganza." The name of the brand comes from Ninon de l'Enclos, one of Paris's iconic names, living between 1620-1705, who is known for literature, art and cosmetics. Creators of the brand, Mert Aslan and Ahmet Gencehan Güneş, born in the 1980s, are the names we know from the fashion scene.